Nestled in Midtown Manhattan's Theater District, Sugar Factory New York - Time Square is a trendy chain restaurant perfect for families and special celebrations. Featuring a 3-D floral ceiling and a striking marble rosé and milkshake bar, this expansive venue offers comfort food, elaborate desserts, and whimsical goblet drinks. From hearty breakfast to delightful dinners, the menu caters to all ages, making it a go-to spot for memorable dining experiences.