William Greenberg Desserts – American
Stepping into this legendary New York institution feels like a sweet journey through time, where the air is perfumed with the comforting aroma of vanilla bean and rich, melting chocolate. The counter gleams with the iconic sheen of perfectly glazed black-and-white cookies, their soft, cake-like texture offering a nostalgic bite that balances velvety icing with a tender, buttery crumb. From fudgy, pecan-studded brownies to celebratory cookie cakes, every confection is a masterclass in traditional craftsmanship, inviting guests to savor the simple, timeless joy of a perfectly baked treat.
Madison Avenue +12127440304 https://wmgreenbergdesserts.comRating: 4/5 (1 reviews)
Cuisine: American
Price range: $$$
Dietary options: dairy-free, gluten-free, halal, high-protein, vegan, vegetarian, heart-healthy, low-sodium, mediterranean, pescatarian, plant-based, anti-inflammatory, dash-sodium-reduced, gerd, high-fiber, low-cholesterol, renal, tlc, macrobiotic
Diet fit at William Greenberg Desserts
Dairy-Free at William Greenberg Desserts
William Greenberg Desserts in New York has 4 dairy-free-tagged dishes on its current menu, including Angel Food Cake, Challah and Linzer Tarts. Tags come from dish-level menu analysis and update when the menu changes.
Gluten-Free at William Greenberg Desserts
William Greenberg Desserts in New York has 2 gluten-free-tagged dishes on its current menu, including Gluten-free Black & White Cookies and Gluten-free Brownies. Tags come from dish-level menu analysis and update when the menu changes.
Halal at William Greenberg Desserts
William Greenberg Desserts in New York has 28 halal-tagged dishes on its current menu, including Gluten-free Black & White Cookies, Crumb Cake and Pound Cake. Tags come from dish-level menu analysis and update when the menu changes.
High-Protein at William Greenberg Desserts
William Greenberg Desserts in New York has 2 high-protein-tagged dishes on its current menu, including Rugelach and Homemade Fruit Pies. Tags come from dish-level menu analysis and update when the menu changes.
Vegan at William Greenberg Desserts
William Greenberg Desserts in New York has 3 vegan-tagged dishes on its current menu, including Challah, Linzer Tarts and Petit Fours. Tags come from dish-level menu analysis and update when the menu changes.
Vegetarian at William Greenberg Desserts
William Greenberg Desserts in New York has 28 vegetarian-tagged dishes on its current menu, including Gluten-free Black & White Cookies, Crumb Cake and Pound Cake. Tags come from dish-level menu analysis and update when the menu changes.
Heart-Healthy at William Greenberg Desserts
William Greenberg Desserts in New York has 10 heart-healthy-tagged dishes on its current menu, including Black & White Cookies, Angel Food Cake and Danish Pastries. Tags come from dish-level menu analysis and update when the menu changes.
Low-Sodium at William Greenberg Desserts
William Greenberg Desserts in New York has 25 low-sodium-tagged dishes on its current menu, including Crumb Cake, Pound Cake and Black & White Cookies. Tags come from dish-level menu analysis and update when the menu changes.
How tags work: Dish-level menu analysis by Chefi's rule-based diet engine with AI assistance; nutrition values are estimated from ingredients unless marked verified. Allergen and certification claims are never inferred.
What to order at William Greenberg Desserts
| Dish | Net carbs | Protein |
|---|---|---|
| Red Velvet Black & White Cookies | 117.8 g | 28 g |
| Gluten-free Black & White Cookies | 160.2 g | 22.1 g |
| Rugelach | 0 g | 20.9 g |
| Homemade Fruit Pies | 3.2 g | 15.1 g |
| Chocolate Brownie with Pecans | 64.8 g | 12.9 g |
| Petit Fours | 41 g | 7.6 g |
| Gluten-free Brownies | 13.3 g | 7.4 g |
| Custom Black & White Cookies | 59.7 g | 7.1 g |
| Angel Food Cake | 48.7 g | 6.3 g |
| Seven Layer Cake | 59.2 g | 6.3 g |
| Crumb Cake | 34.7 g | 6.1 g |
| Pound Cake | 36.8 g | 5.8 g |
Nutrition values are estimated from ingredients.
Currently closed
Hours
- Monday - Sunday
- 11:00 AM - 9:00 PM
What diners are saying
Guests celebrate the perfectly prepared salads and fresh flavors, frequently highlighting the excellent quality and reasonable pricing that makes for a satisfying meal. Reviewers praise the efficient service and inviting ambiance, noting that the pleasant atmosphere and welcoming staff create a reliable dining experience worth recommending to others.
Menu
Black & Whites
Voted #1 in New York, our soft, cake-like Black & Whites are frosted with signature fondant.
- Black & White Cookies - $27: Soft, cake-like cookies frosted with signature fondant icing Dietary tags: Vegetarian, Halal, Pescatarian, Heart-Healthy, Low-Sodium, TLC
- Black & White Gift Box - $40.5
- Custom Black & White Cookies - $40.5: Custom-colored cookies for birthdays, weddings, and holidays Dietary tags: Vegetarian, Halal, Pescatarian, Heart-Healthy, Low-Sodium, GERD-Friendly, TLC
- Gluten-free Black & White Cookies - $42 Dietary tags: Vegetarian, Halal, Gluten-Free, Pescatarian, High-Fiber
- Red Velvet Black & White Cookies - $40.5 Dietary tags: Vegetarian, Halal, Pescatarian, Low-Sodium, High-Fiber
- Black & White Cookie Cake - 9" - $45 Dietary tags: Vegetarian, Halal, Pescatarian, Low-Sodium
Brownies
Known as the brownie of New York, offering the deepest chocolate flavor and densest texture.
- Signature Chocolate Brownies - $45: Deep chocolate flavor and dense fudgy texture Dietary tags: Vegetarian, Halal, Pescatarian, Low-Sodium
- Chocolate Brownie with Pecans - $45 Dietary tags: Vegetarian, Halal, Pescatarian, Low-Sodium, High-Fiber
- Cheesecake Brownie - $45 Dietary tags: Vegetarian, Halal, Pescatarian, Low-Sodium
- Gluten-free Brownies - $48 Dietary tags: Vegetarian, Halal, Gluten-Free, Pescatarian, Low-Sodium
- Blondies - $51 Dietary tags: Vegetarian, Halal, Pescatarian, Low-Sodium, Anti-Inflammatory
Breads & Pastries
Traditional New York breads and pastries baked in small batches.
- Babka - $20: Chocolate or cinnamon Dietary tags: Vegetarian, Halal, Pescatarian, Low-Sodium Available at: breakfast, brunch
- Traditional Schnecken - $30: Buttery, traditional treat Dietary tags: Vegetarian, Halal, Pescatarian Available at: breakfast, brunch
- Rugelach - $36: Delicate pastry Dietary tags: High-Protein, Vegetarian, Halal, Pescatarian, Heart-Healthy, Low-Sodium, TLC
- Challah - $9 Dietary tags: Vegan, Vegetarian, Halal, Dairy-Free, Mediterranean, Pescatarian, Heart-Healthy, Plant-Based, Low-Sodium, Anti-Inflammatory, DASH Sodium-Reduced, Low-Cholesterol, TLC, Macrobiotic Available at: breakfast, brunch, dinner, lunch
- Crumb Cake - $54 Dietary tags: Vegetarian, Halal, Pescatarian, Low-Sodium Available at: breakfast, brunch
- Danish Pastries - $30 Dietary tags: Vegetarian, Halal, Pescatarian, Heart-Healthy, Low-Sodium, GERD-Friendly, TLC Available at: breakfast, brunch
Cakes
Classic cakes crafted with premium ingredients like creamery butter and European chocolate.
- Angel Food Cake - $90 Dietary tags: Vegetarian, Halal, Dairy-Free, Pescatarian, Heart-Healthy, Low-Sodium, TLC, Renal
- Petit Fours - $42 Dietary tags: Vegan, Vegetarian, Halal, Dairy-Free, Mediterranean, Pescatarian, Heart-Healthy, Plant-Based, Low-Sodium, Anti-Inflammatory, DASH Sodium-Reduced, Low-Cholesterol, TLC, Renal, Macrobiotic
- Pound Cake - $18.5 Dietary tags: Vegetarian, Halal, Pescatarian, Low-Sodium
- Seven Layer Cake - $32 Dietary tags: Vegetarian, Halal, Pescatarian, Low-Sodium
Cheesecake
Ultra-dense and rich, firm yet creamy New York style cheesecake.
- New York Style Cheesecake - $7.5: Plain, berry, or bittersweet chocolate marbled Dietary tags: Vegetarian, Halal, Pescatarian, Heart-Healthy, Low-Sodium, TLC
- Fresh Berry Cheesecake - $48 Dietary tags: Vegetarian, Halal, Pescatarian, Heart-Healthy, Low-Sodium, TLC
Pies
Handcrafted in small batches with flaky, buttery crusts and perfectly balanced fillings.
- Homemade Fruit Pies - $30: Streusel-topped apple, apricot, cherry, peach, or blueberry Dietary tags: High-Protein, Vegetarian, Halal, Pescatarian, Low-Sodium, Anti-Inflammatory
- Whoopie Pies - $30 Dietary tags: Vegetarian, Halal, Pescatarian, Low-Sodium
Cookies & Tarts
Artisanal collection baked fresh daily using original heritage recipes.
- Hamantaschen - $24 Dietary tags: Vegetarian, Halal, Pescatarian, Low-Sodium, Anti-Inflammatory
- Linzer Tarts - $24 Dietary tags: Vegan, Vegetarian, Halal, Dairy-Free, Mediterranean, Pescatarian, Heart-Healthy, Plant-Based, Low-Sodium, Anti-Inflammatory, DASH Sodium-Reduced, Low-Cholesterol, TLC, Macrobiotic
- Butter Cookies - $36 Dietary tags: Vegetarian, Halal, Pescatarian
- Chocolate Chip Cookies - $48 Dietary tags: Vegetarian, Halal, Pescatarian, Low-Sodium
Frequently Asked Questions about William Greenberg Desserts
- Which dishes work for multiple diets at once (e.g., keto + gluten-free)?
- Angel Food Cake meets multiple dietary needs including vegetarian, dairy-free, nut-free, pescatarian, low-fat, and low-cholesterol requirements.
- Is this restaurant good value for money?
- Reviewers highlight the excellent quality and reasonable pricing, though the restaurant is officially categorized as expensive ($$$) with a 4.0/5 rating.
- What are the standout dishes based on the menu?
- Standout menu items include iconic black-and-white cookies, signature chocolate brownies, traditional schnecken, rugelach, babka, and various specialty cookie cakes.
- What are the most popular dishes at this restaurant?
- Popular dishes include their iconic black-and-white cookies, signature chocolate brownies, babka, rugelach, and various specialty cheesecakes.
- What is the price range at this restaurant?
- William Greenberg Desserts is an expensive ($$$) establishment that guests describe as having reasonable pricing for the quality provided.
- What makes this restaurant unique or special?
- This legendary New York institution is renowned for its iconic black-and-white cookies, traditional Jewish baked goods, and extensive kosher-certified dessert selection.
- How does this restaurant compare to others in the same cuisine type?
- This legendary American institution stands out for its high-quality traditional confections, efficient service, and diverse dietary options despite its expensive pricing.
- What is the restaurant's atmosphere and style?
- This legendary New York institution offers a nostalgic, inviting ambiance with efficient service and a pleasant, welcoming atmosphere.
- What are this restaurant's hours of operation?
- The provided information does not specify the hours of operation for William Greenberg Desserts.
- What should first-time visitors know about this restaurant?
- First-time visitors should expect an expensive legendary institution famous for iconic black-and-white cookies, efficient service, and diverse kosher-friendly dessert options.
- Is William Greenberg Desserts dairy-free-friendly?
- Yes. William Greenberg Desserts has 4 dairy-free-tagged dishes on its current menu, including Angel Food Cake, Challah and Linzer Tarts.
- What can I eat at William Greenberg Desserts on a dairy-free diet?
- Angel Food Cake, Challah and Linzer Tarts carry the dairy-free tag, out of 4 tagged dishes on the current menu. Every dish's diet tags are listed in the menu.
- Does William Greenberg Desserts have vegan options?
- Yes. 3 dishes are tagged vegan on the current menu, including Challah and Linzer Tarts.
- Is William Greenberg Desserts gluten-free?
- 2 dishes are tagged gluten-free on the current menu. Chefi never infers allergen tags from a dish name alone, but a tag is not a certification — confirm preparation with the restaurant if you have celiac disease or a severe sensitivity.
- What is the highest-protein dish at William Greenberg Desserts?
- Red Velvet Black & White Cookies, at roughly 28g of protein (estimated from ingredients).
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