Friedman's – American
This vibrant destination reimagines the classic American eatery as a warm, bustling haven where nostalgic comfort meets a playful, modern spirit. The air carries the soul-soothing aroma of golden chicken matzo ball soup, perfectly complemented by indulgent, bubbling mac and cheese and the bright, zesty crunch of spicy tuna crispy rice. It is a place where every shared plate—from molten spinach artichoke dip to delicate potstickers—invites guests to linger in an atmosphere that feels both familiar and refreshingly sophisticated.
132, West 31st Street, New York, NY, 10002 +12129719400 https://www.friedmansrestaurant.com/location/herald-square-friedmans-restaurant0Cuisine: American
Price range: $$
Dietary options: dairy-free, gluten-free, halal, high-protein, keto, low-carb, vegan, vegetarian, heart-healthy, low-fat, low-sodium, mediterranean, paleo, pescatarian, plant-based, whole30, anti-inflammatory, atkins, dash-sodium-reduced, gerd, high-fiber, low-cholesterol, south-beach, aip, alkaline, renal, tlc, volumetrics, zone, lectin-free, macrobiotic, slow-carb, soy-free
Diet fit at Friedman's
Dairy-Free at Friedman's
Friedman's in New York has 8 dairy-free-tagged dishes on its current menu, including Herb Fries, Avocado Crispy Rice and Cauliflower & Broccoli. Tags come from dish-level menu analysis and update when the menu changes.
Gluten-Free at Friedman's
Friedman's in New York has 2 gluten-free-tagged dishes on its current menu, including Cauliflower & Broccoli and Thick Cut Bacon. Tags come from dish-level menu analysis and update when the menu changes.
Halal at Friedman's
Friedman's in New York has 31 halal-tagged dishes on its current menu, including Lemon Ricotta Pancakes, Nova Benny and Mac N’ Cheese. Tags come from dish-level menu analysis and update when the menu changes.
High-Protein at Friedman's
Friedman's in New York has 1 high-protein-tagged dish on its current menu, including Chicken Wings. Tags come from dish-level menu analysis and update when the menu changes.
Keto at Friedman's
Friedman's in New York has 2 keto-tagged dishes on its current menu, including Herb Fries and Cauliflower & Broccoli. Tags come from dish-level menu analysis and update when the menu changes.
Low-Carb at Friedman's
Friedman's in New York has 3 low-carb-tagged dishes on its current menu, including Herb Fries, Cauliflower & Broccoli and Crimson Squeeze. Tags come from dish-level menu analysis and update when the menu changes.
Vegan at Friedman's
Friedman's in New York has 8 vegan-tagged dishes on its current menu, including Herb Fries, Avocado Crispy Rice and Cauliflower & Broccoli. Tags come from dish-level menu analysis and update when the menu changes.
Vegetarian at Friedman's
Friedman's in New York has 26 vegetarian-tagged dishes on its current menu, including Lemon Ricotta Pancakes, Mac N’ Cheese and Mashed Potatoes with Gravy. Tags come from dish-level menu analysis and update when the menu changes.
How tags work: Dish-level menu analysis by Chefi's rule-based diet engine with AI assistance; nutrition values are estimated from ingredients unless marked verified. Allergen and certification claims are never inferred.
What to order at Friedman's
| Dish | Net carbs | Protein |
|---|---|---|
| Chicken Wings | 1.4 g | 57.1 g |
| Grain Bowl | 149.8 g | 43.1 g |
| Pastrami Hash | 41.1 g | 37.9 g |
| Asian Chicken Salad 2.0 | 28.2 g | 35.4 g |
| Sesame Salmon Salad | 55.3 g | 33.3 g |
| Herb Fries | 3.5 g | 32.6 g |
| Nova Benny | 5.4 g | 32.5 g |
| Grilled Chicken Swisswich | 42.1 g | 32 g |
| Tuna Melt | 79.8 g | 31 g |
| Cobb Salad | 43.9 g | 28.2 g |
| Buttermilk Fried Chicken Dinner | 68.9 g | 27.9 g |
| B.E.L.T. | 50.3 g | 26.1 g |
Nutrition values are estimated from ingredients.
Currently closed
Hours
- Monday - Sunday
- 8:30 AM - 9:00 PM
Menu
Soups & Starters
- Chicken Matzo Ball Soup - $12: Chicken, matzo balls, broth Dietary tags: Low-Fat, Anti-Inflammatory, GERD-Friendly, Volumetrics Available at: dinner, lunch
- Tomato Soup - $12: Tomato, herbs Dietary tags: Vegetarian, Halal, Pescatarian, Heart-Healthy, Low-Sodium, Anti-Inflammatory, South-Beach, DASH Sodium-Reduced, GERD-Friendly, Zone, Volumetrics, TLC Available at: dinner, lunch
- Vegetable Potstickers - $12: Vegetables, sriracha aioli, ginger soy sauce Available at: dinner, lunch
- Chicken Wings - $17: Korean BBQ or buffalo style Dietary tags: High-Protein Available at: dinner, lunch
- Mac N’ Cheese - $15: Cheddar & fontina Dietary tags: Vegetarian, Halal, Pescatarian Available at: dinner, lunch
- Spinach Artichoke Dip - $16: Spinach, artichoke, corn chips Dietary tags: Vegetarian, Halal, Pescatarian, Low-Sodium Available at: dinner, lunch
- Three Cheese Mac and Cheese Bites - $12: Yellow cheddar, mozzarella, parmesan Dietary tags: Vegetarian, Halal, Pescatarian, Low-Sodium Available at: dinner, lunch
- Guacamole & Chips - $15: Feta, jalapeno, cilantro, lime, tostada Available at: dinner, lunch
- Avocado Crispy Rice - $15: Yuzu, shredded chili, cilantro Dietary tags: Vegan, Vegetarian, Halal, Dairy-Free, Mediterranean, Pescatarian, Heart-Healthy, Plant-Based, Low-Sodium, Anti-Inflammatory, DASH Sodium-Reduced, Low-Cholesterol, TLC Available at: dinner, lunch
- Spicy Tuna Crispy Rice - $16: Yuzu, shredded chili, cilantro Dietary tags: Halal, Pescatarian Available at: dinner, lunch
Signature Breakfast
- Lemon Ricotta Pancakes - $21: Fresh strawberries, vanilla whipped cream, Vermont maple syrup Dietary tags: Vegetarian, Halal, Pescatarian, Low-Sodium Available at: breakfast, brunch
- Berry French Toast - $21: Strawberry compote, Vermont maple syrup Dietary tags: Vegetarian, Halal, Pescatarian, Heart-Healthy, Low-Sodium, GERD-Friendly, TLC Available at: breakfast, brunch
- Avocado Toast - $20: Poached eggs, chili flakes, charred lemon Dietary tags: Vegetarian, Halal, Dairy-Free, Pescatarian, High-Fiber Available at: breakfast, brunch
- Farm Egg Omelette - $21: Market vegetables, avocado, potato hash, toast Dietary tags: Vegetarian, Halal, Pescatarian, High-Fiber Available at: breakfast, brunch
- Eggs with Style - $21: Two eggs any style, potato hash, whole wheat toast, choice of meat or fruit Dietary tags: Low-Sodium, Anti-Inflammatory, DASH Sodium-Reduced, TLC Available at: breakfast, brunch
- Nova Benny - $23: Potato latke, smoked salmon, poached eggs, baby kale, hollandaise Dietary tags: Halal, Pescatarian, South-Beach Available at: breakfast, brunch
- Pastrami Hash - $22: Two sunny-side eggs, whole wheat toast Available at: breakfast, brunch
- B.E.L.T. - $20: Thick cut bacon, over-easy eggs, lettuce, tomato, herb aioli, sourdough, potato hash Dietary tags: High-Fiber Available at: breakfast, brunch, lunch
- Shakshuka - $22: Sunny side eggs, tomato, peppers, olives, feta cheese, grilled ciabatta Dietary tags: Vegetarian, Halal, Pescatarian, Anti-Inflammatory Available at: breakfast, brunch
Main Courses
- Roasted Salmon - $32: Mashed potatoes, seared spinach, asian ginger jus Dietary tags: Halal, Pescatarian, Low-Sodium, South-Beach Available at: dinner, lunch
- Hangar Steak - $32: Chimichurri, roasted fingerling potatoes, sauteed string beans Dietary tags: Low-Sodium, Anti-Inflammatory, DASH Sodium-Reduced, High-Fiber, TLC Available at: dinner, lunch
- Braised Short Ribs - $28: Mashed potatoes, wilted spinach, pickled carrots Available at: dinner, lunch
- Buttermilk Fried Chicken Dinner - $28: 3 piece fried chicken, choice of two sides Available at: dinner, lunch
- Brick Chicken - $28: 1/2 chicken, brussel sprouts, mashed potatoes Dietary tags: Heart-Healthy, Low-Sodium, Anti-Inflammatory, DASH Sodium-Reduced, High-Fiber, GERD-Friendly, Volumetrics, TLC Available at: dinner, lunch
- Fried Chicken & Cheddar Waffle - $28: Hot honey on the side Available at: breakfast, brunch, dinner, lunch
- Crispy Fish Tacos - $24: Corn tortilla, avocado mash, cabbage slaw, sriracha aioli, cilantro Dietary tags: Halal, Pescatarian Available at: dinner, lunch
- Grain Bowl - $19: Rice or quinoa, carrots, broccoli, bean sprouts, baby bok choy, edamame, sesame vinaigrette Dietary tags: Vegan, Vegetarian, Halal, Dairy-Free, Pescatarian, Plant-Based, High-Fiber, Macrobiotic Available at: dinner, lunch
Salads
- Asian Chicken Salad 2.0 - $21: Cabbage, peppers, green beans, peanuts, scallion, cilantro, sesame seeds, rice noodles, hoisin dressing Dietary tags: Low-Sodium, High-Fiber, Renal Available at: dinner, lunch
- Cobb Salad - $22: Grilled chicken, avocado, bacon, blue cheese, egg, tomato, buttermilk ranch Available at: dinner, lunch
- Sesame Salmon Salad - $24: Kale, grains, pickled carrots & beets, avocado, edamame, sprouts, soy vinaigrette Dietary tags: Halal, Pescatarian, Anti-Inflammatory, High-Fiber, Low-Cholesterol, Macrobiotic Available at: dinner, lunch
- Greek Salad - $16: Romaine, feta, tomato, cucumber, olives, red onion, oregano vinaigrette Dietary tags: Vegetarian, Halal, Mediterranean, Pescatarian, Atkins, South-Beach Available at: dinner, lunch
Sandwiches & Burgers
- Hand Cut Pastrami on Rye - $24: Mustard, pastrami Available at: dinner, lunch
- Grilled Cheese - $19: Aged cheddar, American, challah bread Dietary tags: Vegetarian, Halal, Pescatarian, Low-Sodium, Anti-Inflammatory Available at: dinner, lunch
- Grilled Chicken Swisswich - $21: Bacon jam, gruyere, lettuce, avocado aioli, ciabatta Available at: dinner, lunch
- Tuna Melt - $21: Tomato, aged cheddar, rye Dietary tags: Halal, Pescatarian, Anti-Inflammatory, High-Fiber, GERD-Friendly, Volumetrics Available at: dinner, lunch
- Our Famous Patty Melt - $24: Caramelized onion, swiss cheese, russian dressing on sourdough Available at: dinner, lunch
- Pan-Seared Fish Sandwich - $24: Arugula, pickled fennel, pickled red onion, dill-caper aioli, ciabatta, dressed greens Dietary tags: Halal, Pescatarian Available at: dinner, lunch
- Buttermilk Fried Chicken Sandwich - $20: Chicken thigh, LTO, pickles, sriracha aioli, brioche bun Available at: dinner, lunch
- Classic B.L.A.T. - $18: Thick cut bacon, lettuce, avocado, tomato, herb aioli, sourdough Dietary tags: High-Fiber Available at: dinner, lunch
- Broccoli Falafel Burger - $19: Feta, tzatziki, pico de gallo, pickled onion Available at: dinner, lunch
- Turkey Burger - $21: Pepperjack, avocado aioli, LTO, brioche bun Available at: dinner, lunch
- Friedman’s Burger - $24: All natural angus beef, LTO, brioche bun Dietary tags: Anti-Inflammatory Available at: dinner, lunch
Sides
- Herb Fries - $10: Rosemary, thyme, sage Dietary tags: Keto, Low-Carb, Vegan, Vegetarian, Halal, Dairy-Free, Pescatarian, Plant-Based, Atkins, South-Beach, Slow-Carb Available at: dinner, lunch
- Sweet Potato Fries - $10: Blue cheese aioli Dietary tags: Vegetarian, Halal, Pescatarian, Low-Sodium, South-Beach Available at: dinner, lunch
- Brussels Sprouts - $10: Sweet chili glaze Dietary tags: Vegan, Vegetarian, Halal, Dairy-Free, Pescatarian, Heart-Healthy, Low-Sodium, Low-Fat, Low-Cholesterol, GERD-Friendly, TLC, Renal Available at: dinner, lunch
- Cauliflower & Broccoli - $10: Tahini Dietary tags: Keto, Low-Carb, Vegan, Vegetarian, Halal, Gluten-Free, Dairy-Free, Mediterranean, Whole30, Pescatarian, Paleo, Heart-Healthy, Plant-Based, Low-Sodium, Anti-Inflammatory, Atkins, South-Beach, DASH Sodium-Reduced, Low-Cholesterol, TLC, Alkaline, Renal, Macrobiotic, Slow-Carb, Soy Free Available at: dinner, lunch
- String Beans - $12: Sautéed with garlic Dietary tags: Vegan, Vegetarian, Halal, Dairy-Free, Mediterranean, Pescatarian, Heart-Healthy, Plant-Based, Low-Sodium, Low-Fat, Anti-Inflammatory, South-Beach, DASH Sodium-Reduced, Low-Cholesterol, GERD-Friendly, Zone, Volumetrics, TLC, Alkaline, Renal, Macrobiotic, Slow-Carb Available at: dinner, lunch
- Mashed Potatoes with Gravy - $12: Potatoes, gravy Dietary tags: Vegetarian, Halal, Pescatarian, Low-Sodium, South-Beach Available at: dinner, lunch
- Thick Cut Bacon - $8: Bacon Dietary tags: Gluten-Free, Dairy-Free, Whole30, Paleo, Low-Sodium, Low-Fat, Anti-Inflammatory, DASH Sodium-Reduced, GERD-Friendly, Volumetrics, TLC, AIP, Renal, Lectin-Free, Soy Free Available at: breakfast, brunch, dinner, lunch
- Potato Latkes - $9: Potato Dietary tags: Vegetarian, Halal, Pescatarian, Low-Sodium, South-Beach Available at: breakfast, brunch, dinner, lunch
Desserts
- Chocolate Brownie - $9: Chocolate Dietary tags: Vegetarian, Halal, Pescatarian, Heart-Healthy, Low-Sodium, TLC
- Chocolate Chip Cookies - $8: Chocolate chips Dietary tags: Vegetarian, Halal, Pescatarian, Low-Sodium
- Homemade Banana Bread - $15: Almond flour, warm berry compote Dietary tags: Vegetarian, Halal, Pescatarian, Low-Sodium Available at: breakfast, brunch
- NY Style Cheesecake - $12: Strawberry compote Dietary tags: Vegetarian, Halal, Pescatarian, GERD-Friendly
Beverages
- Drip Coffee - $5: Regular or decaf
- Espresso - $4.5: Espresso
- Cappuccino - $6: Espresso, steamed milk
- Cold Brew - $5: Coffee
- Crimson Squeeze - $10: Vodka, St Germain, grapefruit Dietary tags: Low-Carb, Vegan, Vegetarian, Pescatarian, Plant-Based, Low-Sodium, Low-Fat, DASH Sodium-Reduced, Low-Cholesterol, TLC, Renal, Slow-Carb, Lectin-Free
- Bee Sting - $10: Bourbon, ginger liqueur, lemon Dietary tags: Vegan, Vegetarian, Pescatarian, Plant-Based, Low-Sodium, Renal
- Stella Artois Bottle - $7: Beer
Frequently Asked Questions about Friedman's
- Is Friedman's dairy-free-friendly?
- Yes. Friedman's has 8 dairy-free-tagged dishes on its current menu, including Herb Fries, Avocado Crispy Rice and Cauliflower & Broccoli.
- What can I eat at Friedman's on a dairy-free diet?
- Herb Fries, Avocado Crispy Rice and Cauliflower & Broccoli carry the dairy-free tag, out of 8 tagged dishes on the current menu. Every dish's diet tags are listed in the menu.
- Does Friedman's have vegan options?
- Yes. 8 dishes are tagged vegan on the current menu, including Herb Fries and Avocado Crispy Rice.
- Is Friedman's gluten-free?
- 2 dishes are tagged gluten-free on the current menu. Chefi never infers allergen tags from a dish name alone, but a tag is not a certification — confirm preparation with the restaurant if you have celiac disease or a severe sensitivity.
- What is the highest-protein dish at Friedman's?
- Chicken Wings, at roughly 57.1g of protein (estimated from ingredients).
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