Friedman's – American
This vibrant destination reimagines the classic American eatery as a warm, bustling haven where nostalgic comfort meets a playful, modern spirit. The air carries the soul-soothing aroma of golden chicken matzo ball soup, perfectly complemented by indulgent, bubbling mac and cheese and the bright, zesty crunch of spicy tuna crispy rice. It is a place where every shared plate—from molten spinach artichoke dip to delicate potstickers—invites guests to linger in an atmosphere that feels both familiar and refreshingly sophisticated.
132, West 31st Street, New York, NY, 10002 +12129719400 https://www.friedmansrestaurant.com/location/herald-square-friedmans-restaurant0Cuisine: American
Price range: $$
Dietary options: vegetarian, nut-free, high-protein, gluten-free, dairy-free, vegan, keto, low-carb, kosher, halal, pescatarian, sugar-free, heart-healthy, plant-based, mediterranean, low-fat, diabetic, whole30, paleo, anti-inflammatory, clean-eating, high-fiber, low-cholesterol, south-beach, atkins, weight-watchers, tlc, detox, alkaline, volumetrics, low-fodmap, carnivore, raw-food, mayo-clinic, macrobiotic, candida, lectin-free, pegan, slow-carb
Currently closed
Hours
- Monday - Sunday
- 8:30 AM - 9:00 PM
Menu
- Chicken Matzo Ball Soup - $12: Chicken, matzo balls, broth Dietary tags: High-Protein, Kosher, Dairy-Free, Nut-Free, Low-Fat, Sugar-Free, Volumetrics
- Tomato Soup - $12: Tomato, herbs Dietary tags: Vegan, Vegetarian, Gluten-Free, Dairy-Free, Nut-Free, Mediterranean, Whole30, Pescatarian, Paleo, Heart-Healthy, Plant-Based, Low-Fat, Sugar-Free, Anti-Inflammatory, South-Beach, Clean-Eating, Low-Cholesterol, Volumetrics, TLC, Detox, Alkaline, Mayo-Clinic, Pegan
- Vegetable Potstickers - $12: Vegetables, sriracha aioli, ginger soy sauce Dietary tags: Vegetarian, Nut-Free, Pescatarian, Plant-Based, Low-Cholesterol
- Chicken Wings - $17: Korean BBQ or buffalo style Dietary tags: High-Protein, Nut-Free
- Mac N’ Cheese - $15: Cheddar & fontina Dietary tags: Vegetarian, Nut-Free, Pescatarian
- Spinach Artichoke Dip - $16: Spinach, artichoke, corn chips Dietary tags: Vegetarian, Gluten-Free, Nut-Free, Pescatarian, Sugar-Free
- Three Cheese Mac and Cheese Bites - $12: Yellow cheddar, mozzarella, parmesan Dietary tags: Vegetarian, Nut-Free, Pescatarian
- Guacamole & Chips - $15: Feta, jalapeno, cilantro, lime, tostada Dietary tags: Vegetarian, Gluten-Free, Nut-Free, Pescatarian, Sugar-Free, High-Fiber
- Avocado Crispy Rice - $15: Yuzu, shredded chili, cilantro Dietary tags: Vegan, Vegetarian, Dairy-Free, Nut-Free, Pescatarian, Heart-Healthy, Plant-Based, Sugar-Free, Anti-Inflammatory, Clean-Eating, High-Fiber, Low-Cholesterol, TLC, Detox, Alkaline, Mayo-Clinic
- Spicy Tuna Crispy Rice - $16: Yuzu, shredded chili, cilantro Dietary tags: High-Protein, Dairy-Free, Nut-Free, Pescatarian
- Lemon Ricotta Pancakes - $21: Fresh strawberries, vanilla whipped cream, Vermont maple syrup Dietary tags: Vegetarian, Nut-Free, Pescatarian
- Berry French Toast - $21: Strawberry compote, Vermont maple syrup Dietary tags: Vegetarian, Nut-Free, Pescatarian
- Avocado Toast - $20: Poached eggs, chili flakes, charred lemon Dietary tags: Vegetarian, Dairy-Free, Nut-Free, Mediterranean, Pescatarian, Heart-Healthy, Sugar-Free, Anti-Inflammatory, Clean-Eating, High-Fiber, TLC, Mayo-Clinic
- Farm Egg Omelette - $21: Market vegetables, avocado, potato hash, toast Dietary tags: High-Protein, Vegetarian, Nut-Free, Pescatarian, Sugar-Free
- Eggs with Style - $21: Two eggs any style, potato hash, whole wheat toast, choice of meat or fruit Dietary tags: High-Protein, Nut-Free, Sugar-Free
- Nova Benny - $23: Potato latke, smoked salmon, poached eggs, baby kale, hollandaise Dietary tags: High-Protein, Nut-Free, Pescatarian, Sugar-Free
- Pastrami Hash - $22: Two sunny-side eggs, whole wheat toast Dietary tags: High-Protein, Dairy-Free, Nut-Free, Sugar-Free
- B.E.L.T. - $20: Thick cut bacon, over-easy eggs, lettuce, tomato, herb aioli, sourdough, potato hash Dietary tags: High-Protein, Nut-Free
- Shakshuka - $22: Sunny side eggs, tomato, peppers, olives, feta cheese, grilled ciabatta Dietary tags: High-Protein, Vegetarian, Nut-Free, Mediterranean, Pescatarian, Sugar-Free, High-Fiber, Mayo-Clinic
- Roasted Salmon - $32: Mashed potatoes, seared spinach, asian ginger jus Dietary tags: High-Protein, Nut-Free, Mediterranean, Pescatarian, Anti-Inflammatory, Clean-Eating
- Hangar Steak - $32: Chimichurri, roasted fingerling potatoes, sauteed string beans Dietary tags: High-Protein, Gluten-Free, Dairy-Free, Nut-Free, Sugar-Free, Clean-Eating
- Braised Short Ribs - $28: Mashed potatoes, wilted spinach, pickled carrots Dietary tags: High-Protein, Gluten-Free, Nut-Free
- Buttermilk Fried Chicken Dinner - $28: 3 piece fried chicken, choice of two sides Dietary tags: High-Protein, Nut-Free
- Brick Chicken - $28: 1/2 chicken, brussel sprouts, mashed potatoes Dietary tags: High-Protein, Gluten-Free, Nut-Free, Sugar-Free
- Fried Chicken & Cheddar Waffle - $28: Hot honey on the side Dietary tags: High-Protein, Nut-Free
- Crispy Fish Tacos - $24: Corn tortilla, avocado mash, cabbage slaw, sriracha aioli, cilantro Dietary tags: High-Protein, Gluten-Free, Dairy-Free, Nut-Free, Pescatarian, Sugar-Free
- Grain Bowl - $19: Rice or quinoa, carrots, broccoli, bean sprouts, baby bok choy, edamame, sesame vinaigrette Dietary tags: Vegan, Vegetarian, Dairy-Free, Nut-Free, Mediterranean, Pescatarian, Heart-Healthy, Plant-Based, Low-Fat, Anti-Inflammatory, Clean-Eating, High-Fiber, Low-Cholesterol, Volumetrics, TLC, Detox, Alkaline, Mayo-Clinic, Macrobiotic
- Asian Chicken Salad 2.0 - $21: Cabbage, peppers, green beans, peanuts, scallion, cilantro, sesame seeds, rice noodles, hoisin dressing Dietary tags: High-Protein, Dairy-Free, High-Fiber, Volumetrics, Mayo-Clinic
- Cobb Salad - $22: Grilled chicken, avocado, bacon, blue cheese, egg, tomato, buttermilk ranch Dietary tags: High-Protein, Keto, Low-Carb, Gluten-Free, Nut-Free, Diabetic, Sugar-Free, Atkins
- Sesame Salmon Salad - $24: Kale, grains, pickled carrots & beets, avocado, edamame, sprouts, soy vinaigrette Dietary tags: High-Protein, Dairy-Free, Nut-Free, Mediterranean, Pescatarian, Heart-Healthy, Anti-Inflammatory, South-Beach, Clean-Eating, High-Fiber, Volumetrics, TLC, Detox, Mayo-Clinic
- Greek Salad - $16: Romaine, feta, tomato, cucumber, olives, red onion, oregano vinaigrette Dietary tags: Low-Carb, Vegetarian, Gluten-Free, Nut-Free, Mediterranean, Pescatarian, Diabetic, Sugar-Free, Atkins, South-Beach, Clean-Eating, High-Fiber, Raw-Food, Volumetrics, Mayo-Clinic
- Hand Cut Pastrami on Rye - $24: Mustard, pastrami Dietary tags: High-Protein, Dairy-Free, Nut-Free, Sugar-Free
- Grilled Cheese - $19: Aged cheddar, American, challah bread Dietary tags: Vegetarian, Nut-Free, Pescatarian, Sugar-Free
- Grilled Chicken Swisswich - $21: Bacon jam, gruyere, lettuce, avocado aioli, ciabatta Dietary tags: High-Protein, Nut-Free
- Tuna Melt - $21: Tomato, aged cheddar, rye Dietary tags: High-Protein, Nut-Free, Pescatarian, Sugar-Free
- Our Famous Patty Melt - $24: Caramelized onion, swiss cheese, russian dressing on sourdough Dietary tags: High-Protein, Nut-Free
- Pan-Seared Fish Sandwich - $24: Arugula, pickled fennel, pickled red onion, dill-caper aioli, ciabatta, dressed greens Dietary tags: High-Protein, Nut-Free, Pescatarian
- Buttermilk Fried Chicken Sandwich - $20: Chicken thigh, LTO, pickles, sriracha aioli, brioche bun Dietary tags: High-Protein, Nut-Free
- Classic B.L.A.T. - $18: Thick cut bacon, lettuce, avocado, tomato, herb aioli, sourdough Dietary tags: High-Protein, Dairy-Free, Nut-Free
- Broccoli Falafel Burger - $19: Feta, tzatziki, pico de gallo, pickled onion Dietary tags: Vegetarian, Nut-Free, Mediterranean, Pescatarian, Plant-Based, High-Fiber, Mayo-Clinic
- Turkey Burger - $21: Pepperjack, avocado aioli, LTO, brioche bun Dietary tags: High-Protein, Nut-Free
- Friedman’s Burger - $24: All natural angus beef, LTO, brioche bun Dietary tags: High-Protein, Nut-Free
- Herb Fries - $10: Rosemary, thyme, sage Dietary tags: Vegan, Vegetarian, Gluten-Free, Dairy-Free, Nut-Free, Pescatarian, Plant-Based, Sugar-Free, Low-Cholesterol
- Sweet Potato Fries - $10: Blue cheese aioli Dietary tags: Vegetarian, Gluten-Free, Nut-Free, Pescatarian, High-Fiber
- Brussels Sprouts - $10: Sweet chili glaze Dietary tags: Vegan, Vegetarian, Gluten-Free, Dairy-Free, Nut-Free, Pescatarian, Plant-Based, High-Fiber, Low-Cholesterol
- Cauliflower & Broccoli - $10: Tahini Dietary tags: Keto, Low-Carb, Vegan, Vegetarian, Gluten-Free, Dairy-Free, Nut-Free, Mediterranean, Whole30, Pescatarian, Paleo, Diabetic, Heart-Healthy, Plant-Based, Low-Fat, Sugar-Free, Anti-Inflammatory, Atkins, South-Beach, Weight-Watchers, Clean-Eating, High-Fiber, Low-Cholesterol, Volumetrics, TLC, Detox, Alkaline, Mayo-Clinic, Macrobiotic, Slow-Carb, Pegan, Candida, Lectin-Free
- String Beans - $12: Sautéed with garlic Dietary tags: Keto, Low-Carb, Vegan, Vegetarian, Gluten-Free, Dairy-Free, Nut-Free, Mediterranean, Whole30, Pescatarian, Paleo, Diabetic, Heart-Healthy, Plant-Based, Low-Fat, Sugar-Free, Anti-Inflammatory, Atkins, South-Beach, Weight-Watchers, Clean-Eating, High-Fiber, Low-Cholesterol, Volumetrics, TLC, Detox, Alkaline, Mayo-Clinic, Slow-Carb, Pegan, Candida
- Mashed Potatoes with Gravy - $12: Potatoes, gravy Dietary tags: Nut-Free, Sugar-Free
- Thick Cut Bacon - $8: Bacon Dietary tags: High-Protein, Keto, Low-Carb, Gluten-Free, Dairy-Free, Nut-Free, Diabetic, Atkins, Low-Fodmap, Carnivore, Candida, Lectin-Free
- Potato Latkes - $9: Potato Dietary tags: Vegetarian, Kosher, Halal, Nut-Free, Pescatarian, Sugar-Free
- Chocolate Brownie - $9: Chocolate Dietary tags: Vegetarian, Pescatarian
- Chocolate Chip Cookies - $8: Chocolate chips Dietary tags: Vegetarian, Nut-Free, Pescatarian
- Homemade Banana Bread - $15: Almond flour, warm berry compote Dietary tags: Vegetarian, Gluten-Free, Pescatarian
- NY Style Cheesecake - $12: Strawberry compote Dietary tags: Vegetarian, Nut-Free, Pescatarian
- Drip Coffee - $5: Regular or decaf
- Espresso - $4.5: Espresso
- Cappuccino - $6: Espresso, steamed milk
- Cold Brew - $5: Coffee
- Crimson Squeeze - $10: Vodka, St Germain, grapefruit
- Bee Sting - $10: Bourbon, ginger liqueur, lemon
- Stella Artois Bottle - $7: Beer