Friedman's – American
This vibrant destination reimagines the classic American eatery as a warm, bustling haven where nostalgic comfort meets a playful, modern spirit. The air carries the soul-soothing aroma of golden chicken matzo ball soup, perfectly complemented by indulgent, bubbling mac and cheese and the bright, zesty crunch of spicy tuna crispy rice. It is a place where every shared plate—from molten spinach artichoke dip to delicate potstickers—invites guests to linger in an atmosphere that feels both familiar and refreshingly sophisticated.
132, West 31st Street, New York, NY, 10002 +12129719400 https://www.friedmansrestaurant.com/location/herald-square-friedmans-restaurant0Cuisine: American
Price range: $$
Dietary options: halal, high-protein, keto, kosher, low-carb, vegan, vegetarian, heart-healthy, low-fat, low-sodium, mediterranean, paleo, pescatarian, plant-based, whole30, anti-inflammatory, atkins, dash-sodium-reduced, gerd, high-fiber, low-cholesterol, south-beach, aip, alkaline, renal, tlc, volumetrics, zone, lectin-free, macrobiotic, slow-carb
Currently closed
Hours
- Monday - Sunday
- 8:30 AM - 9:00 PM
Menu
Soups & Starters
- Chicken Matzo Ball Soup - $12: Chicken, matzo balls, broth Dietary tags: Kosher, Heart-Healthy, Low-Sodium, Low-Fat, Anti-Inflammatory, DASH Sodium-Reduced, GERD-Friendly, Volumetrics, TLC, Renal Available at: dinner, lunch
- Tomato Soup - $12: Tomato, herbs Dietary tags: Vegetarian, Pescatarian, Heart-Healthy, Low-Sodium, Anti-Inflammatory, South-Beach, DASH Sodium-Reduced, GERD-Friendly, Zone, Volumetrics, TLC Available at: dinner, lunch
- Vegetable Potstickers - $12: Vegetables, sriracha aioli, ginger soy sauce Available at: dinner, lunch
- Chicken Wings - $17: Korean BBQ or buffalo style Dietary tags: High-Protein Available at: dinner, lunch
- Mac N’ Cheese - $15: Cheddar & fontina Dietary tags: Vegetarian, Pescatarian Available at: dinner, lunch
- Spinach Artichoke Dip - $16: Spinach, artichoke, corn chips Dietary tags: Vegetarian, Pescatarian, Low-Sodium, High-Fiber Available at: dinner, lunch
- Three Cheese Mac and Cheese Bites - $12: Yellow cheddar, mozzarella, parmesan Dietary tags: High-Protein, Vegetarian, Pescatarian Available at: dinner, lunch
- Guacamole & Chips - $15: Feta, jalapeno, cilantro, lime, tostada Available at: dinner, lunch
- Avocado Crispy Rice - $15: Yuzu, shredded chili, cilantro Dietary tags: Vegan, Vegetarian, Pescatarian, Plant-Based Available at: dinner, lunch
- Spicy Tuna Crispy Rice - $16: Yuzu, shredded chili, cilantro Dietary tags: Pescatarian Available at: dinner, lunch
Signature Breakfast
- Lemon Ricotta Pancakes - $21: Fresh strawberries, vanilla whipped cream, Vermont maple syrup Dietary tags: Vegetarian, Pescatarian Available at: breakfast, brunch
- Berry French Toast - $21: Strawberry compote, Vermont maple syrup Dietary tags: Vegetarian, Pescatarian, Heart-Healthy, Low-Sodium, GERD-Friendly, TLC Available at: breakfast, brunch
- Avocado Toast - $20: Poached eggs, chili flakes, charred lemon Dietary tags: Vegetarian, Pescatarian, High-Fiber Available at: breakfast, brunch
- Farm Egg Omelette - $21: Market vegetables, avocado, potato hash, toast Dietary tags: Vegetarian, Pescatarian, High-Fiber Available at: breakfast, brunch
- Eggs with Style - $21: Two eggs any style, potato hash, whole wheat toast, choice of meat or fruit Available at: breakfast, brunch
- Nova Benny - $23: Potato latke, smoked salmon, poached eggs, baby kale, hollandaise Dietary tags: Pescatarian, South-Beach Available at: breakfast, brunch
- Pastrami Hash - $22: Two sunny-side eggs, whole wheat toast Available at: breakfast, brunch
- B.E.L.T. - $20: Thick cut bacon, over-easy eggs, lettuce, tomato, herb aioli, sourdough, potato hash Available at: breakfast, brunch, lunch
- Shakshuka - $22: Sunny side eggs, tomato, peppers, olives, feta cheese, grilled ciabatta Dietary tags: Vegetarian, Pescatarian Available at: breakfast, brunch
Main Courses
- Roasted Salmon - $32: Mashed potatoes, seared spinach, asian ginger jus Dietary tags: Pescatarian, Low-Sodium, South-Beach Available at: dinner, lunch
- Hangar Steak - $32: Chimichurri, roasted fingerling potatoes, sauteed string beans Available at: dinner, lunch
- Braised Short Ribs - $28: Mashed potatoes, wilted spinach, pickled carrots Available at: dinner, lunch
- Buttermilk Fried Chicken Dinner - $28: 3 piece fried chicken, choice of two sides Dietary tags: High-Protein Available at: dinner, lunch
- Brick Chicken - $28: 1/2 chicken, brussel sprouts, mashed potatoes Dietary tags: Heart-Healthy, Low-Sodium, Anti-Inflammatory, DASH Sodium-Reduced, High-Fiber, GERD-Friendly, Volumetrics, TLC Available at: dinner, lunch
- Fried Chicken & Cheddar Waffle - $28: Hot honey on the side Available at: breakfast, brunch, dinner, lunch
- Crispy Fish Tacos - $24: Corn tortilla, avocado mash, cabbage slaw, sriracha aioli, cilantro Dietary tags: Pescatarian Available at: dinner, lunch
- Grain Bowl - $19: Rice or quinoa, carrots, broccoli, bean sprouts, baby bok choy, edamame, sesame vinaigrette Dietary tags: Vegan, Vegetarian, Pescatarian, Plant-Based, High-Fiber, Macrobiotic Available at: dinner, lunch
Salads
- Asian Chicken Salad 2.0 - $21: Cabbage, peppers, green beans, peanuts, scallion, cilantro, sesame seeds, rice noodles, hoisin dressing Dietary tags: Low-Sodium, High-Fiber, Renal Available at: dinner, lunch
- Cobb Salad - $22: Grilled chicken, avocado, bacon, blue cheese, egg, tomato, buttermilk ranch Available at: dinner, lunch
- Sesame Salmon Salad - $24: Kale, grains, pickled carrots & beets, avocado, edamame, sprouts, soy vinaigrette Dietary tags: High-Protein, Pescatarian, Heart-Healthy, Low-Sodium, Anti-Inflammatory, DASH Sodium-Reduced, High-Fiber, Low-Cholesterol, TLC, Macrobiotic Available at: dinner, lunch
- Greek Salad - $16: Romaine, feta, tomato, cucumber, olives, red onion, oregano vinaigrette Dietary tags: Vegetarian, Mediterranean, Pescatarian Available at: dinner, lunch
Sandwiches & Burgers
- Hand Cut Pastrami on Rye - $24: Mustard, pastrami Available at: dinner, lunch
- Grilled Cheese - $19: Aged cheddar, American, challah bread Dietary tags: Vegetarian, Pescatarian Available at: dinner, lunch
- Grilled Chicken Swisswich - $21: Bacon jam, gruyere, lettuce, avocado aioli, ciabatta Available at: dinner, lunch
- Tuna Melt - $21: Tomato, aged cheddar, rye Dietary tags: Pescatarian Available at: dinner, lunch
- Our Famous Patty Melt - $24: Caramelized onion, swiss cheese, russian dressing on sourdough Available at: dinner, lunch
- Pan-Seared Fish Sandwich - $24: Arugula, pickled fennel, pickled red onion, dill-caper aioli, ciabatta, dressed greens Dietary tags: Pescatarian Available at: dinner, lunch
- Buttermilk Fried Chicken Sandwich - $20: Chicken thigh, LTO, pickles, sriracha aioli, brioche bun Available at: dinner, lunch
- Classic B.L.A.T. - $18: Thick cut bacon, lettuce, avocado, tomato, herb aioli, sourdough Dietary tags: High-Fiber Available at: dinner, lunch
- Broccoli Falafel Burger - $19: Feta, tzatziki, pico de gallo, pickled onion Dietary tags: Mediterranean Available at: dinner, lunch
- Turkey Burger - $21: Pepperjack, avocado aioli, LTO, brioche bun Available at: dinner, lunch
- Friedman’s Burger - $24: All natural angus beef, LTO, brioche bun Dietary tags: Low-Sodium, Anti-Inflammatory, DASH Sodium-Reduced, TLC Available at: dinner, lunch
Sides
- Herb Fries - $10: Rosemary, thyme, sage Dietary tags: Vegan, Vegetarian, Pescatarian, Plant-Based Available at: dinner, lunch
- Sweet Potato Fries - $10: Blue cheese aioli Dietary tags: Vegetarian, Pescatarian, Low-Sodium, South-Beach, DASH Sodium-Reduced Available at: dinner, lunch
- Brussels Sprouts - $10: Sweet chili glaze Dietary tags: High-Protein, Vegan, Vegetarian, Pescatarian, Heart-Healthy, Low-Sodium, Low-Fat, Low-Cholesterol, GERD-Friendly, TLC, Renal Available at: dinner, lunch
- Cauliflower & Broccoli - $10: Tahini Dietary tags: Vegan, Vegetarian, Mediterranean, Whole30, Pescatarian, Paleo, Plant-Based, Alkaline, Macrobiotic Available at: dinner, lunch
- String Beans - $12: Sautéed with garlic Dietary tags: Vegan, Vegetarian, Pescatarian, Plant-Based, Alkaline, Macrobiotic Available at: dinner, lunch
- Mashed Potatoes with Gravy - $12: Potatoes, gravy Dietary tags: Vegetarian, Pescatarian Available at: dinner, lunch
- Thick Cut Bacon - $8: Bacon Dietary tags: Whole30, Paleo, AIP, Lectin-Free Available at: breakfast, brunch, dinner, lunch
- Potato Latkes - $9: Potato Dietary tags: Vegetarian, Kosher, Halal, Pescatarian, Low-Sodium, South-Beach, DASH Sodium-Reduced Available at: breakfast, brunch, dinner, lunch
Desserts
- Chocolate Brownie - $9: Chocolate Dietary tags: Vegetarian, Pescatarian, Heart-Healthy, Low-Sodium, GERD-Friendly, TLC
- Chocolate Chip Cookies - $8: Chocolate chips Dietary tags: Vegetarian, Pescatarian, Low-Sodium
- Homemade Banana Bread - $15: Almond flour, warm berry compote Dietary tags: Vegetarian, Pescatarian Available at: breakfast, brunch
- NY Style Cheesecake - $12: Strawberry compote Dietary tags: Vegetarian, Pescatarian, GERD-Friendly
Beverages
- Drip Coffee - $5: Regular or decaf
- Espresso - $4.5: Espresso
- Cappuccino - $6: Espresso, steamed milk
- Cold Brew - $5: Coffee
- Crimson Squeeze - $10: Vodka, St Germain, grapefruit Dietary tags: Keto, Low-Carb, Vegan, Vegetarian, Pescatarian, Plant-Based, Low-Sodium, Low-Fat, Atkins, DASH Sodium-Reduced, Low-Cholesterol, TLC, Renal, Slow-Carb, Lectin-Free
- Bee Sting - $10: Bourbon, ginger liqueur, lemon Dietary tags: Vegan, Vegetarian, Pescatarian, Plant-Based, Low-Sodium, Renal
- Stella Artois Bottle - $7: Beer
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