The Counter – American
This high-energy, modern eatery transforms the classic American burger into a personalized masterpiece, inviting guests to craft their own culinary journey amidst a sleek, industrial-chic backdrop. The air is thick with the savory aroma of sizzling patties and toasted buns, while an endless palette of artisanal toppings and creamy, hand-spun shakes ensures every visit is a fresh, flavor-packed adventure.
7 Times Square, NY 10036 +1-212-997-6801 https://www.thecounter.com/stores/times-square/32021Rating: 4.3/5 (2991 reviews)
Cuisine: American
Price range: $$
Dietary options: dairy-free, gluten-free, halal, low-carb, vegan, vegetarian, heart-healthy, low-sodium, mediterranean, paleo, pescatarian, plant-based, whole30, anti-inflammatory, dash-sodium-reduced, low-cholesterol, south-beach, aip, alkaline, renal, tlc, lectin-free, macrobiotic, slow-carb, soy-free
Diet fit at The Counter
Dairy-Free at The Counter
The Counter in New York has 4 dairy-free-tagged dishes on its current menu, including House Chili, Fresh Salads and Kids Meal Combo. Tags come from dish-level menu analysis and update when the menu changes.
Gluten-Free at The Counter
The Counter in New York has 3 gluten-free-tagged dishes on its current menu, including House Chili, Fresh Salads and Kids Meal Combo. Tags come from dish-level menu analysis and update when the menu changes.
Halal at The Counter
The Counter in New York has 6 halal-tagged dishes on its current menu, including House Chili, Signature Sandwiches and Specialty Fries. Tags come from dish-level menu analysis and update when the menu changes.
Low-Carb at The Counter
The Counter in New York has 3 low-carb-tagged dishes on its current menu, including House Chili, Kids Meal Combo and Indulgent Milkshakes. Tags come from dish-level menu analysis and update when the menu changes.
Vegan at The Counter
The Counter in New York has 4 vegan-tagged dishes on its current menu, including House Chili, Kids Meal Combo and Regional Wines. Tags come from dish-level menu analysis and update when the menu changes.
Vegetarian at The Counter
The Counter in New York has 5 vegetarian-tagged dishes on its current menu, including House Chili, Kids Meal Combo and Regional Wines. Tags come from dish-level menu analysis and update when the menu changes.
Heart-Healthy at The Counter
The Counter in New York has 1 heart-healthy-tagged dish on its current menu, including House Chili. Tags come from dish-level menu analysis and update when the menu changes.
Low-Sodium at The Counter
The Counter in New York has 5 low-sodium-tagged dishes on its current menu, including House Chili, Signature Sandwiches and Kids Meal Combo. Tags come from dish-level menu analysis and update when the menu changes.
How tags work: Dish-level menu analysis by Chefi's rule-based diet engine with AI assistance; nutrition values are estimated from ingredients unless marked verified. Allergen and certification claims are never inferred.
What to order at The Counter
| Dish | Net carbs | Protein |
|---|---|---|
| Kids Meal Combo | 15.3 g | 27.7 g |
| Refreshers | 54.1 g | 4 g |
| House Chili | 12.4 g | 3.7 g |
| Indulgent Milkshakes | 11.4 g | 3.1 g |
| Signature Sandwiches | 0 g | 0 g |
Nutrition values are estimated from ingredients.
Currently closed
Hours
- Sunday
- 11:00 AM - 11:00 PM
- Thursday
- 11:00 AM - 12:00 AM
- Saturday
- 11:00 AM - 1:00 AM
What diners are saying
Diners consistently praise The Counter for its juicy, flavorful burgers, with standouts like the Texas Bourbon burger and the customizable "create your own" option. Guests highlight the fresh ingredients and perfectly cooked sides, particularly the crispy fries and spicy buffalo wings, though some note burger doneness can vary. The service is frequently celebrated as attentive and respectful, with staff handling situations professionally and creating a welcoming vibe. Reviewers also appreciate the pleasant atmosphere, offering both indoor and outdoor seating, along with tasty shakes and mockta
Menu
Starters
Appetizers and specialty fries to kick off your meal.
- Specialty Fries: A variety of unique and indulgent fry options. Dietary tags: Halal
Our Burgers
Signature burgers served on buns or fresh greens.
- Signature Burgers: Chef-curated burger combinations on buns or fresh greens.
Create Your Own Burger
The ultimate burger experience with over 85 ingredients.
- Custom Burger Build: Choose from 85+ ingredients and over a million possible combinations.
Sandwiches
Delicious alternatives to our signature burgers.
- Signature Sandwiches: A selection of handcrafted sandwiches. Dietary tags: Halal, Low-Sodium, Renal, Macrobiotic
Salads & Chilis
Fresh greens and hearty chili options.
- Fresh Salads: Fresh greens with your choice of toppings. Dietary tags: Halal, Gluten-Free, Dairy-Free, Whole30, Paleo, Anti-Inflammatory, Alkaline, AIP, Macrobiotic, Lectin-Free, Soy Free
- House Chili: Warm and hearty chili. Dietary tags: Low-Carb, Vegan, Vegetarian, Halal, Gluten-Free, Dairy-Free, Mediterranean, Whole30, Pescatarian, Paleo, Heart-Healthy, Plant-Based, Low-Sodium, Anti-Inflammatory, South-Beach, DASH Sodium-Reduced, Low-Cholesterol, TLC, Alkaline, Renal, Slow-Carb, Soy Free
Shakes & Refreshers
Indulgent milkshakes and refreshing beverages.
- Indulgent Milkshakes: Thick and creamy hand-spun shakes. Dietary tags: Low-Carb, Vegetarian, Halal, Pescatarian, Low-Sodium, Anti-Inflammatory, South-Beach
- Refreshers: Signature non-alcoholic refreshing drinks. Dietary tags: Vegan, Vegetarian, Dairy-Free, Pescatarian, Plant-Based, Low-Sodium, DASH Sodium-Reduced, Low-Cholesterol, TLC, Renal
Beverages
Craft beers, regional wines, and standard drinks.
- Craft Beers: Selection of local and regional craft beers.
- Regional Wines: Curated selection of wines. Dietary tags: Vegan, Vegetarian, Pescatarian, Plant-Based, Lectin-Free
Kids Combos
Meals designed for younger guests.
- Kids Meal Combo: Main, side, and a drink for kids. Dietary tags: Low-Carb, Vegan, Vegetarian, Halal, Gluten-Free, Dairy-Free, Whole30, Pescatarian, Paleo, Plant-Based, Low-Sodium, South-Beach, Alkaline, AIP, Renal, Macrobiotic, Slow-Carb, Lectin-Free, Soy Free
Frequently Asked Questions about The Counter
- What makes this restaurant unique or special?
- The Counter features a unique "create your own" burger experience with artisanal toppings and fresh ingredients, earning a 4.3/5 rating.
- How extensive is this restaurant's menu selection?
- The menu features customizable burgers, sandwiches, and salads, providing 19 dietary options including plant-based, high-protein, and heart-healthy selections.
- Does this restaurant offer good ambiance?
- The Counter features a high-energy, modern ambiance with a sleek, industrial-chic backdrop and a welcoming vibe frequently praised by guests.
- What are the standout dishes based on the menu?
- Standout dishes include the Texas Bourbon burger, customizable "create your own" burgers, crispy fries, and spicy buffalo wings.
- How many reviews does this restaurant have?
- The Counter has a total of 2,991 reviews from customers and maintains an average rating of 4.3/5 stars.
- What are the most popular dishes at this restaurant?
- Popular dishes include the Texas Bourbon burger, customizable "create your own" burgers, crispy fries, and spicy buffalo wings.
- How does this restaurant compare to others in the same cuisine type?
- Rated 4.3/5, this moderate ($$) American restaurant stands out for its customizable burgers, fresh ingredients, and attentive, professional service.
- Is this restaurant currently open and operational?
- The Counter is operational with an active website for its Times Square location and reviews highlighting its current service.
- Is this a good spot for a date or special occasion?
- With a 4.3/5 rating, this high-energy, industrial-chic eatery offers attentive service and a welcoming vibe for casual dates or occasions.
- How can I contact this restaurant?
- To contact The Counter, you can visit their official website located at https://www.thecounter.com/stores/times-square/32021 for additional information.
- Is The Counter dairy-free-friendly?
- Yes. The Counter has 4 dairy-free-tagged dishes on its current menu, including House Chili, Fresh Salads and Kids Meal Combo.
- What can I eat at The Counter on a dairy-free diet?
- House Chili, Fresh Salads and Kids Meal Combo carry the dairy-free tag, out of 4 tagged dishes on the current menu. Every dish's diet tags are listed in the menu.
- Does The Counter have vegan options?
- Yes. 4 dishes are tagged vegan on the current menu, including House Chili and Kids Meal Combo.
- Is The Counter gluten-free?
- 3 dishes are tagged gluten-free on the current menu. Chefi never infers allergen tags from a dish name alone, but a tag is not a certification — confirm preparation with the restaurant if you have celiac disease or a severe sensitivity.
- What is the highest-protein dish at The Counter?
- Kids Meal Combo, at roughly 27.7g of protein (estimated from ingredients).
Restaurants near The Counter
- Bareburger — American
- Dallas BBQ — American
- Tick Tock Diner — American
- Playa Bowls — American
- Amy's Bread — American
- Elsie Rooftop — American
- 5 Napkin Burger — American
- Best Bagel & Coffee — American
- Junior's — American
- Vanilla Gorilla Cafe — American
- Black Tap — American
- Ellen's Stardust Diner — American
